7 Tips for Improving Your Ecommerce Strategy
As customers increasingly turn to the Internet and smartphones for purchasing decisions, economies are seeing brick and mortar evolve into "click and order," and ecommerce become intertwined with m-commerce.
More and more businesses are expanding online — from grocery stores to "beer grams," almost any product or service is available via the click of a button or the swipe of a finger. What's more,studies show [PDF] online customers are exceedingly loyal — perhaps even more so than customers who shop in-store.
For businesses breaking into the ecommerce space, the process can be a bit of a whirlwind. Ecommerce presents countless opportunities for retailers and brands, so businesses seeking to take advantage of the benefits must also address some tough decisions — site design, mobile and social media strategies, customer service and product pricing, to name a few.
We've talked to entrepreneurs and marketers about some of the keys to driving ecommerce. Here are seven best practices for your ecommerce strategy.
1. Create a User-Oriented Experience
When your customers can't physically see and touch the products you're offering online, convincing them to break out their credit cards can be a harder sell. Pricing products appropriately and delivering a user-friendly, all-around personalized experience is one way to encourage customers to fill their digital shopping carts.
Luvocracy is an online platform dedicated to helping shoppers find products they'll love via recommendations from "trusted tastemakers." CEO Nathan Stoll says that one of the reasons the platform is successful is because of the feel-good experience of providing quality recommendations to likeminded users.
"People want to feel good about the decisions they make, and feel like they matter through the help they provide to others. Creating a place where those helpful moments are captured, shared, celebrated and easily allowed to cross from the digital to our physical lives is incredibly rewarding," says Stoll.
"Design-with-a-purpose" site Zady places emphasis on aesthetics and UI to provide customers with the best possible online shopping experience. “Just as it is important to greet our customers with a firm handshake when we meet them in-person, on Zady.com, the same ethos of the 'handshake' applies. We work to make the design beautiful, easy to use, and entertainingly educational, illustrating through iconography and beautiful graphics that Zady is a purpose-driven company," says co-founder Maxine Bédat.